One place to plan, run, and improve your LinkedIn Ads

Stop bouncing between Campaign Manager, spreadsheets, Slack, and reporting tools. Axis brings your strategy, planning, execution, and analysis together - so every decision is informed and every result is visible.

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Axis by Fill My Funnel
Official Marketing Partner

Trusted by Marketing Agencies & In-house Teams

The Problem

The gaps every marketing team learns to live with.

Running LinkedIn Ads well means juggling strategy, execution, budgets, and reporting across too many tools. It's slow, manual, and disconnected.

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Does this sound familiar?

With Axis

Strategy Gap
Your strategy lives in a slide deck. Your execution lives in Campaign Manager. Nothing connects them.
Strategy ALIGNED
Axis links your strategy directly to execution - one thread from "why" to "how."
Budget Chaos
Budget planning eats 8–10 hours a month. Spreadsheets, manual daily adjustments, praying you don't overspend.
Budget Controlled
Plan budgets, roll them forward, and adjust. Daily spend follows automatically.
Blind Bidding
You're tweaking bids manually with no framework — just gut feel and crossed fingers.
Bidding Automated
Controlled automated bidding with smart rules you define.
Lost Data
You changed something last Tuesday. What was it? What happened after? It's in a spreadsheet. Somewhere.
DATA TRACKED
Automatic change logs. Every change tracked. Every impact visible.
Rear-View Reporting
Your reporting shows what happened last month. It doesn't tell you what to do next.
REPORTING SHARPENED
Leading indicators and recommendations - so you act on what's ahead, not what's behind.
The Platform

Everything connects.
Here's how.

Axis connects your LinkedIn Ads strategy, execution, and analysis in one place - so every decision is informed by what came before it, and every result ties back to the plan.

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Strategy

Define your positioning, audiences, and goals in one place. Everything downstream - budgets, campaigns, targeting - flows from here.

A screenshot of the Axis platform showing a Dashboard where companies can plan their LinkedIn Ads Strategy

Automation

Set rules for bids, budgets, and campaign actions that run in line with your goals. You stay in control. The manual work disappears.

A workflow diagram showing how Axis users can build automations that pause campaigns or adjust their daily budgets.

Intelligence

See which segments drive results and which ads resonate. Not just what happened - why it happened, how it compares to benchmarks and what to do next.

An illustration of an alert modal letting the user remove an underperforming segment from their LinkedIn audiences

Collaboration

One shared view of strategy, progress, and priorities. No more Slack threads asking "what's the plan?" or “how is that campaign performing?” Everyone's already looking at it.

An illustration showing a trail of actions taken by different users on a campaign from creation to budget approval to publishing the campaignA blue cursor with a bubble indicating that the cursor is the current user

Reporting

End the data pukes in looker studio. Track performance against your goals and global benchmarks and take action from recommendations built in - so reporting becomes doing.

An illustration showing an underperforming ad and a suggestion to pause it.
The Philosophy

A Tool Purpose-Built for Modern Marketing Teams

Built to amplify your edge.

AI on its own is powerful, but it’s generic. When everyone has access to the same models, the output trends toward average.

Axis is built on a different belief: the advantage doesn’t come from AI replacing your thinking, it comes from AI amplifying it. The platform is designed to let you embed your strategy, workflows, and internal know-how directly into how campaigns are planned and executed.

Over time, Axis compounds knowledge about your business so automation becomes more aligned, not more generic. You stay in control of the thinking, AI simply helps you move faster and execute with precision.

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Benefits

Why now?

LinkedIn paid marketing presents a unique opportunity to reach decision makers. Axis helps you polish your edge.

Why join the waitlist?

The first 50 users will get exclusive benefits in their first year
Our early users are getting a personalized onboarding experience
Direct access to the founding team - help us shape the product
Invite only. Get access before we officially launch
The Origins

We didn't just study the problem. We lived it.

8 years of LinkedIn Ads platform expertise. 10 years of product leadership. Combined in one team.

Profile picture of Tom Tigwell
Marketing

Tom Tigwell

Tom founded Fill My Funnel over 6 years ago and built it into a LinkedIn Marketing Partner - the only one of its kind in EMEA. In 2023, he was selected as one of just 70 globally certified LinkedIn Marketing Experts.

Profile picture of Emil Huovinen
Product

Emil Huovinen

Emil brings over 10 years of tech experience to Axis. having led product teams and shipped solutions across multiple industries. He leads the platform development.

FAQ

You ask. We answer.

Can’t find what you are looking for? Contact us

When is Axis launching?
Axis is launching in a closed beta in March 2026, limited to to a few early adopters. Join the waitlist to be first in line. A wider launch will follow later in Q2 2026.
What do I need to connect?
You only need to connect your LinkedIn account. Axis will sync data from the ad accounts you decide to grant access to.
Can I use Axis if I already use another tool?
Yes. However, users need to ensure automations and actions from other tools that directly impact campaign data don't clash with their Axis setup. We recommend using 1 tools or have clear separation in terms of what each tool does.
Can I manage multiple ad accounts?
Yes, Axis is purposefully built to make it easy manage multiple ad accounts, including multiple ad accounts for 1 company (many-to-one).
Do I need to be a LinkedIn expert to use Axis?
No, Axis is built to help anyone plan, execute, and improve their B2B paid marketing strategy. Freelancers, in-house teams, and marketing agencies can all use Axis to amplify their unique edge.
What can Axis do, as of now?
In beta, Axis lets users sync campaign data, plan and roll over budgets, track changelogs and spend against budgets, receive recommended actions when spend deviates from plan, and automate those actions. Users can also get an overview of budget allocation across metadata dimensions such as layers (e.g. cold, warm, hot), objectives, and ICPs.

‍Post-beta, Axis will support users in building ICPs, audiences, and campaign strategies, and will introduce advanced analytics and reporting tools.

Will Axis replace the campaign manager?
The long-term vision is for user to manage their LinkedIn Ads strategy end-to-end in Axis, enabling users to do everything that the campaign manager supports and much more.

Who is behind Axis?
Axis was initially an internal tool developed by London-based LinkedIn marketing agency Fill My Funnel. Recognizing that other marketers are facing the same problems we took the lessons learned and rebuilt it from scratch to enable any marketer to leverage the power of Axis

How much will it cost?
Axis will be free during the closed beta while we work with early adopters to fine-tune the platform and figure out fair pricing. Join the waitlist to follow the Axis journey and be the first to get updates.

Ready to 10x your LinkedIn Ads efficiency?

Join over 200 B2B marketers already on the waitlist.

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